A multi-platform brand rollout for Meals On Me across digital, packaging, and partnerships.
A growing food brand needed one consistent voice across many formats.
A flexible identity system for Meals On Me applied across social media, packaging, and chef collaborations.
DESIGN BRIEF
ROLE
Graphic Designer
AREAS
Branding, Packaging,
Social Media
TOOLS
Illustrator, PhotoShop
Meals On Me is a Dubai-based meal subscription service offering curated, ready-to-eat meals delivered on a recurring basis. The brand operates across multiple touchpoints, including social media marketing, packaging design, and occasional chef collaborations aimed at elevating brand perception and engagement. The role involved working within an existing business framework to strengthen and unify the brand’s visual and communication system across these formats.
DESIGN CONTEXT
The visual language for Meals On Me is built around the idea of “everyday momentum.” The brand is designed to feel active, immediate, and always in motion—reflecting the rhythm of a meal subscription service that fits into fast, real-life schedules. Red becomes the core system colour as a signal of energy, urgency, and activity. It represents more than appetite, it communicates action. Meals On Me isn’t positioned as passive food delivery, but as a daily habit that supports an active lifestyle.
DESIGN IDEOLOGY
