Electrolytes got stuck with a boring reputation. We gave them superpowers.
A packaging system that uses character design and bold flavour worlds to make hydration impossible to ignore.
DESIGN BRIEF
ROLE
Graphic Designer
An electrolyte brand built for gamers, athletes, and anyone chasing the next level.
AREAS
Packaging, Illustration
TOOLS
Illustrator, PhotoShop
The packaging system is built around the idea of "every flavor deserves a champion." Rather than treating flavors as simple variations of the same product, each one was given its own identity, personality, and visual world. Drawing inspiration from gaming, mythology, and collectible character design, the system transforms hydration into a cast of heroes, making each flavor feel less like a supplement and more like a character waiting to be chosen.
DESIGN CONTEXT