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THE SOLUTION
A poster campaign that transforms burgers into larger-than-life objects of obsession. Through exaggerated scale, bold compositions, and impossible visual scenarios, the campaign makes the product feel unavoidable - turning a passing glance into a craving and bringing the line "You Weren't Hungry, But You Are Now" to life.
THE PROBLEM
Most food advertising talks to people who are already looking for something to eat. The challenge was to capture the attention of people who weren't actively hungry and create an immediate sense of desire through visuals alone.
Some burgers deserve a full celebration.
*Joy included with every bite.
You weren't hungry. Then the burger showed up.
A series of posters that exaggerate the product to create desire through scale, spectacle, and temptation.
DESIGN BRIEF
ROLE
Graphic Designer
A visual argument against self-control.
AREAS
Advertisement, Print
TOOLS
Illustrator, PhotoShop,
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